Lisa Paris

Lisa Paris is a certified NRA Training Counselor and the passionate owner of Live Fire Instruction, a premier firearms training company based in Northern Virginia. She specializes in helping first-time shooters and responsible gun owners build confidence and competence through expert, hands-on instruction. In addition to teaching, Lisa built InstructorsDash.com, the all-in-one website, booking, and client-management platform created specifically for firearms instructors. It features personalized landing pages, seamless online booking, AI tools, automated upselling, ticketing, and full business automation — helping instructors save time and grow their businesses faster. Lisa is also the author of the practical guide From Firearms Instructor to Business Owner: A Straightforward Guide for the Up-and-Coming Instructor and creator of the Bullseye Business Blueprint training program, where she shares real-world strategies, pricing tools, marketing tips, and range partnership advice with fellow instructors. A proud wife and mother, Lisa turned her love of firearms safety and education into two thriving businesses that serve both students and instructors across the country.